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Dr. Deepti

Assistant Professor
Department of Management Studies

[email protected]

Education

Degree Specialization University/Institute Name, Year
Ph.D. Finance and Corporate Social Responsibility Kurukshetra University, Kurukshetra, 2020
M.Com. Commerce MDU, Rohtak, 2016
NET-JRF Management University Grant Commission, 2015
M.B.A. Marketing & Finance Deenbandhu Chhotu Ram University of Science and Technology, 2013
B.B.A. Management Kurukshetra University, Kurukshetra , 2011

Research Interests

Financial Management, Behavioural Finance, Corporate Social Responsibility, Entrepreneurship, Financial Technology, Artificial Intelligence in Management Domain, Business Research Methodology.

Current Courses Taught / Teaching Interest

Business Research Methodology, Managerial Economics, Behavioural Finance, Rural Development.

Academic Experience / Industrial Experience

5 Years

Achievements / Awards / Recognitions

  1. International Summer University Course on International Financial Management and Management Development Institute, Gurgaon in June 2013.
  2. UGC-NET JRF in Management in 2015.
  3. Senior Research Fellowship from UGC in 2017.
  4. UGC-NET in Commerce in 2017.  
  5. “Excellence Award” for successfully organizing the Taylor’s Cup-2010 in Kurukshetra University

Selected Publications/Working Papers

Total Publications: 18

Under Review Articles- 02

Working articles and Book Chapters-02

Recently published and Accepted papers are as follows:

S.No Paper Title Journal / Conference National / International Volume / DOI Page No Date
1 Interpreting Key Factors For Successful Implementation of HR Analytics: An Interpretive Structural Modeling Technique Data-Driven Decisions: Solving Business Analytics Challenges by the Apple Academic Press (AAP) unit of Taylor and Francis Group International Accepted   2024
2 Gap Analysis in Employees and Customers Perspective towards Community Development Effectiveness- A Study of Infosys Journal of Advances and Scholarly Researches in Allied Education. International Accepted   2024
3 Measuring of Customer Engagement and Purchase Intention Regarding Digital Marketing European Chemical Bulletin International 12 508–513 2023
4 “Manifestations of Blockchain Technology in Education Domain: A Case Study of India” European Chemical Bulletin International 12 958-966 2023
5 Gap Analysis in Employees and Customers Perspective Towards Community Development Effectiveness - A Study of NTPC Manager - The British Journal of Administrative Management International 58 155-164 2021

Other Information

Refresher Courses/Certification Courses:

  1. Certification course on “The role of Central Banks and Financial Supervisory Authorities in governing Sustainable Finance” by Asian Development Bank Institute on April 2024.
  2. Certificate of Participation in Fortune Institute of International Business (FIIB), Research Grant Competition,2023.
  3. Inter-disciplinary Refresher Course on “Advanced Research Methodology organized by TLC Ramanujan College, University of Delhi under Ministry of Education from 22 Sept to 6 Oct, 2022.
  4. NPTEL certification course on Marketing Management from Feb. to April, 2022.

Workshops/Conferences/Faculty Development Courses:

  1. Paper entitled “Examining the Relationship Between Faculty Performance and AI Adoption Pre and Post Covid-19 Pandemic” presented at the 9th PAN IIM World Management Conference-2023 on Entrepreneurial Innovation and Digital Governance for Inclusive and Sustainable Growth held at Indian Institute of Management Sambalpur on January 22-24, 2024.
  2. Paper entitled “A Sustainable Development Goals Ecosystem: A Study of Impact on India’s societal economic growth presented at the 13th International Seminar on Global Information & Business Strategies by Gitarattan International Business School. 
  3. One Day Workshop Effectiveness of Travel Media Influencers: A case of eco- friendly hotels by Fortune Institute of International Business (FIIB), Emerald publishing House.
  4. Workshop on Strategic Foresight and Innovation: Megatrends that re- shape our world organised by GIAN, Central University of Haryana, Mahendergarh.
  5. National Workshop on Econometric Modeling: Techniques and Research Applications “E Views” organized by Shri Mata Vaishno Devi University, Katra.
  6. National Workshop on Research Methodology and Data Analysis Techniques “SPSS” organized by G.V.M College.
  7.  National Workshop on “Structural Equation Modeling Using Smart PLS 3.3.2, AMOS and Process Macro” by Koach Scholar, New Delhi.
  8. Faculty Development Programme (FDP) on Marketing Management from NPTEL.
  9. Faculty Development Programme (FDP) on Data Analysis using Open Source Statistical Package “R” organized by Gujarat Technological University, Ahmedabad.

Books:

Published a book titled “A Dive into the World of Blockchain Technology” by Sultan Chand & Sons publisher in 2023. 

Copyrights/Patents:

Co-developed Copyright on Dynamic Leadership Model DLM For 21st Century Organisations: - A Proactive Measure To Handle The VUCA (Volatile, Uncertain, Complex and Ambiguous) World on November 3, 2023, Under Application no. L-135412/2023.

Event Coordinators/ Expert lectures:

  1. Unlocking Excellence: Learning Deep Insights on Live Research Project  in April 2024 in SRM University, Sonepat, and Delhi-NCR.
  2. Case Quest: Mastering Case Study in August 2023 in Geeta University, Panipat.
  3. “Indian Stock Market” in May 2022 in SRM University, Sonepat, and Delhi-NCR.

Department Roles and Responsibilities:

  1. Live Project and Summer Internship Coordinator in Faculty of Management and Commerce.
  2. Class Representative and Mentor Meeting Coordinator in Faculty of Management and Commerce.
  3. Class Incharge in the Faculty of Management and Commerce.
  4. Parents Teachers Meeting Coordinator in the Faculty of Management and Commerce.

Additional Information:

  1. Presented papers in 24 National & International Conferences/Seminars 
  2. Participated in 16 workshops/FDPs/MDPs/Webinars in Management.
  3. Supervised 28 UG/PG degree students’ Research Projects/Live Projects/Dissertations.
  4. Co-convener in faculty participation, grievances handling and research committee in CPJ Group of Institutions, G.G.S.I.P.U. 
  5. Review five research papers for CPJ CHS Editorial in CPJ Group of Institutions, G.G.S.I.P.U.
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